Princely Pringles and the Art of Dumb Pricing

Posted: March 14, 2010 in Humour, Uncategorized

This has been bothering me for sometime now.

Wonder how the Pringles fellas set prices. One notices the snack beautifully adorning Tesco shelves when priced at >£2. Then there’s a 67% price cut and sales jingle. Few days later, prices are back up to >£2 (rise of >200%) and the Pringles sit pritty on the shelves again…

Price volatility of such kind is rare. I wonder if one could hypothesize a relationship between Pringles prices and UK inflation. Am curious to build a Pringles Index and map them on CPI and GDP growth. Can someone point me to sources for historical Pringles prices?

By the way, the Pringles tagline has some truth in it.

“Once you pop, you can’t stop.”

Of course they mean prices!

  1. ZAREMA says:

    Thanks the author for article. The main thing do not forget about users, and continue in the same spirit.

  2. gualetar says:

    The subject is fully clear but why does the text lack clarity? But in general your blog is great.

  3. Thank you! Not quite sure why the text is hazy. Looks ok in my image.

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